Our team worked closely with the US marketing department of The Ritz-Carlton to promote the brand in the UK.
Working closely in conjunction with the US team, we implemented strategic campaigns that were relevant to the UK market and resulted in high impact awareness for the brand across Europe.
The Ritz-Carlton short film was one aspect of the campaign, we also organised a press only ‘film premiere’ at Notting Hill’s famed Electric Cinema replete with red carpet, branding and usherettes for 50 carefully selected media VIP’s who were chauffeured to and from the event in limousines and served champagne and canapés upon arrival.
This event resulted in a full page feature in GQ magazine, as well as excellent coverage in several other high profile publications.
We were responsible for the key team members, CEO, COO and Presidents of The Ritz-Carlton media days in the UK. We ensured the key members met with the relevant press over a series of scheduled media appointments during their visits. In addition we organised a series of private dinners introducing them to London’s high net worth residents and VIP’s.