Fox PR was integral in launching Jet Republic, a start-up private aviation company aimed at the high net worth and ultra high net worth market.
Our campaign was a resounding success. We achieved more than two times our competitors’ press coverage combined in the first year. Fox PR was responsible for all European press and publicity across 21 countries and as well as managing a team of 13 international agencies.
Fox PR created and acted as the lead agency for all international PR, directed all subsidiary agencies, developed tactical positioning reflecting the client’s brief, and ensured worldwide strategic implementation.
Fox PR also was responsible for press release distribution to international agencies, one-to-one media days around the world with the CEO, and ultimately successfully positioned Jet Republic’s CEO as the thought leader on all private aviation topics.