Due to our strategic direction, excellent contacts and relationships with the media, D-Hotels & Resorts appointed Fox PR to launch the latest hotel in Dogus Group collection.
Our strategic direction to the client was clear, to communicate the extraordinary experience and destination of this brand new and upcoming hotel brand to our top level contacts at CN Traveller, Harper's Bazaar, Tatler, The Sunday Times, The Daily Telegraph Luxury and Financial Times How To Spend It through a highly targeted media, HNW and brand partnerships campaign.
As part of Fox PR's strategic direction, we lined up celebrities, VIP contacts and top level journalists to review the hotel. We worked closely with the hotel, carefully cultivating the experience our guests would receive. It was a labour of love, relying heavily on our top level contacts and the reputation we have been building for years. Fashion shoots, double page spreads, front covers, all in the top tier luxury publications and digital space featured the hotel, ensuring Fox PR firmly put the D-Hotel Maris in the sphere as one of the best hotels in the world. Awards and accolades (such as in Conde Nast Traveller Spa Guide) soon followed and turned this once unknown hotel into the iconic must-go to destination it now is.
Within two years Fox PR achieved over 500 articles for D-Hotel Maris, with a total circulation of 174,787,240. The total advertising equivalent spend was well over three and a half million pounds and a PR Value of over ten million. D-Hotels & Resorts received a return of investment of 100:1 year on year.