Zafiro Hotels: Changing the Face of Tourism Run by Families, for Families

A new hotel brand set in the heart of the Balearics, family-run ‘Zafiro Hotels’ has re-invented itself with a fresh look and a new ‘freedom of choice’ approach. Representing the concept of authenticity and broad range of accommodation, opportunities and experiences, the hotel brand believes that real luxury means something different to everyone – therefore an ideal holiday should include an offering for every one of its guests.


Run by families, for families, Zafiro Hotels is based on three generations of an extraordinary Spanish family, who are the foundation and heart of the hotels. Comprising of two five-star hotels, the Zafiro Palace Palmanova and Zafiro Palace Alcúdia, as well as 10 four-star properties in the heart of Mallorca and Menorca – here, life-long memories, experiences and magical moments blend seamlessly with outstanding service and a warm welcome.


Spanish for Sapphire, Zafiro Hotels is much like the sparkling gemstone - its hotels are multi-faceted and special, surrounded by awe-inspiring shades of blue. Embracing a modern vision and a new outlook drawn from the determination and insight of the two sisters at the helm, Zafiro Hotels offers creativity and thoughtful touches in its design.


Director of Marketing, Tobias Neumann outlines the company’s next steps: ‘As a new brand to the Balearic Islands, our goal is to develop the hospitality offering across the four and five-star sector of the industry. With a modern approach that looks to the future whilst engaging with locality, our hotels adapt themselves to welcome a variety of guests from multi-generational families to romantic couples with innovative design and dynamic experience to satisfy all.’


There are all-inclusive, half board and B&B options available at all Zafiro Hotels – offering a wide range of choice. There is also a vast array of local excursions, explorations and experiences deep into the heart of the Balearics – which are actively encouraged and supported by the hotels.  Here the concept of freedom goes far beyond dining or accommodation, and gently nudges guests outwards instead of merely in.  


Suites and rooms boast private pools, swim up pools, and several boast rooftop Jacuzzis, overlooking lush, well-kept gardens, natural landscapes and a sparkling blue sea. Suites are stylish and modern, contemporary, warm and light-filled, steeped in Mediterranean elegance.  At Zafiro Hotels, the feel here is like home, only better.


For more information on Zafiro Hotels please visit:

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