Following a stringent vetting process, Edward James Salon and Spa is proud to announce they are one of the few UK salons using Olaplex™ - a treatment that deeply repairs the hair shaft particularly effective for people who colour their hair.  This two-part process promises to dramatically reduce breakage as well as make colour stay longer.  The treatment takes 1 hour depending on hair density and can be used on treated or untreated hair.

From its birth place in America, Olaplex™ is growing in popularity transforming the texture of clients' hair. Instead of coating the hair like a traditional conditioner it has the potential to restore the health of all damaged hair types given that hair bonds are broken during thermal, mechanical and chemical services. 

The treatment actually reconnects the broken bonds and rebuilds them back together.  These bonds are broken when chemicals are applied to it but Olaplex™ halts the splitting in its tracks before further damage can happen and repairs broken hair from the inside.

The first of the two-part treatment can be mixed with your colour and applied to the hair this way before being rinsed off and second coat of the intensive treatment being applied.  The result is super shiny hair with added volume and gloss finish.  The third part of the treatment can be used at home to continue the benefits long after the appointment.  

Edward James’s career spans 18 years in the industry. Whilst working with Nicky Clarke as the General Manager, his raw talent was recognized early on he moved to Gina Conway as style director. In 2011, after working with the iconic Aveda brand for 8 years, Edward James went on to open his first Edward James Aveda Salon & Spa in South West London. The second Edward James Salon & Spa was launched in 2014.  Hair stylist du jour, Edward James is fast becoming the nation’s hairdresser sweetheart, with a cult celebrity following including the fashion icon Cara Delevingne, Sophie Dahl, Joanna Lumley to name but a few.  

Never standing still and always evolving Edward James went on to create the British Blow-dry™, a smoothing treatment designed for finer hair and far kinder to the hair than its Brazilian counterpart. This only highlights his passion for creating styles that not only look divine in the salon but are flexible and manageable at home.

With his creative team Edward James’s Salon & Spa has gone on to be recognized in related Awards, named as finalist in 9 categories and taking home 4 Winner titles.

“Our philosophy always remains the same, to create beautiful manageable bespoke hair for each of our clients." says Edward, "And or team is always striving to create new and innovating ways to enable our clients to be the best and most polished versions of themselves”.




For further information please contact:

Alexandra Stoneham


T : +44 (0) 208 878 1008

M : +44 (0) 7880 627 747

W: www.foxpr.co.uk

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