Fox PR Wins Fairmont Maldives Sirru Fen Fushi Account
After a competitive pitch process, Fairmont Maldives Sirru Fen Fushi has appointed luxury communications agency Fox PR to handle its UK, USA and Canadian public relations campaign. The latest member of the prestigious Fairmont brand, which includes some of the world’s most iconic hotels, including The Plaza in New York, The Savoy in London, and Fairmont Le Château Frontenac in Québec City – the Fairmont Maldives will be the brand’s inaugural property in the Maldives.
Fox PR has been tasked to launch the resort this month, as well as next month’s installation of the country’s first underwater sculpture museum, created by celebrated underwater naturalist and artist Jason deCaires Taylor.
General Manager, Denis Dupart: “We are delighted to be working with the Fox PR team to promote the new Fairmont resort in the Maldives.”
Lysbeth Fox, Owner and Managing Director of Fox PR: “It’s an honour for us to work with such a renowned and respected brand. Fairmont’s passion has always been to connect guests to the very best facets of the destination; and we at Fox PR look forward to creating a powerful communications strategy that connects the world’s media to the best of Fairmont.
“The underwater water sculpture museum is such a unique offering for the Maldives and we look forward to showcasing the stunning new resort to luxury travel and lifestyle media.”
Located on the Shaviyani Atoll in North Maldives, which boasts one of the country’s largest resort lagoons, the stunning new property offers 112 luxury villas, each with a private pool. Sirru Fen Fushi, which means 'secret water island' in the local Dhivehi language, is set on an exceptionally lush island bursting with flora and fauna. The picturesque locale is also surrounded by powder white sand beaches, peppered with thatched-roofed villas overlooking an endless turquoise sea. The all-villa resort is ideal for couples or families, and features luxury safari-style tented villas nestled in the island’s lush interior jungle.
Full of surprises, in addition to having the distinction of being the first Fairmont resort in the Maldives, it is also home to the country’s first underwater sculpture museum, created by iconic British artist, Jason deCaires Taylor. Other highlights include a 200m pool which stretches across the island, a kid’s club, a teenager’s village, relaxing Willow Stream Spa and a 9km long house reef with a manta cleaning station.
Fox PR is a luxury communications agency, specialising in travel, wellness and gourmet. With over 75 years of combined PR experience in the travel and lifestyle industry, Fox PR strives to powerfully engage both press and consumers.