Edward James Launches his new range of ‘desk to dance floor’ insta-treatments for this year’s party season

15 minute highlights, a quick and tidy up-do and a swift and sleek blow-dry - in advance of the busy holiday season, the talented hair stylists at Edward James London have launched a selection of express treatments to ease us into the party season, giving busy women the opportunity to go from desk to dancefloor in style.

Edward James’ insta-treatments offer an affordable and seamless office to out-of-hours experience:

1. Insta-lites (15 Minutes)

Great for time poor, colour rich individuals – the Insta-lites treatment brightens you evening in 15 minutes. Includes colour blending for dark roots on blond highlighted hair, or alternatively grey coverage on the hairline and parting for non-highlighted hair. The service reduces the contrast of the roots and is designed for in-between root maintenance. The service includes a rough-dry and is £35

2. Speed-do (15 Minutes)

The speed-do is for the woman with no time for bad hair. It gives everyone the opportunity to live like a celebrity and get treated to one of London’s top hair stylists putting your hair up for the night. With three versatile up-styles to choose from, the service is fast dry-hair styling and does not involve a shampoo or blow-dry. £25

3. Blow-and-go (20 Minutes)

A speedy express shampoo and blow-dry, the Blow-and-go is great for those who want to wash the day out of their hair and tackle the evening’s antics with a bounce in their hair to go with the spring in their step - perfect for people on the go. £20

Colour services require patch test 48hours beforehand. Express services are carried out by Associate stylists and Stylists. Not valid at weekends.


About Edward James

Edward James’s storied career spans 18 years in the industry. Whilst working with Nicky Clarke as the General Manager, his raw talent was recognised early on he moved to Gina Conway as style director. In 2011, after working with the iconic Aveda brand for 8 years, Edward James went on to open his first Edward James Aveda Salon & Spa in South West London. The second Edward James Salon & Spa was launched in 2014.  With his creative team Edward James’s Salon & Spa has gone on to be recognised in related Awards, named as finalist in 9 categories and taking home 4 Winner titles. “Our philosophy always remains the same, to create beautiful manageable bespoke hair for each of our clients." says Edward, "And our team is always striving to create new and innovating ways to enable our clients to be the best and most polished versions of themselves”.


For further information, please contact:

Callum McLellan-Attfield

E: callum@foxpr.co.uk

T: 0208 878 1008

W: www.foxpr.co.uk

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